Skims Just Got Hairy: Kim K’s New Faux-Hair Thong Is Causing the Internet to Lose Its Mind
Kim Kardashian’s Skims has dropped its wildest piece yet—a sheer, barely-there thong covered in synthetic pubic hair. Yes, you read that right.
IG: Kimkardashian
Just when you thought Skims couldn’t shock you anymore, Kim Kardashian proves us wrong. The latest addition to her underwear empire: the Skims bush thong is here, and it’s turning heads, raising eyebrows and starting conversations we never thought we’d have about fake body hair.
Straight from the Skims US site, this isn’t a joke or an April Fool’s prank. It’s “our most daring panty yet,” described as hand-made in super sheer stretch mesh, featuring a mix of curly and straight faux hair in twelve different shade variations. It even comes with the tagline: “With this iconic new panty, your carpet can be whatever color you want it to be.” Iconic? Unhinged? Maybe both.
So… what is this thong, exactly?
Skims.com
Imagine a G-string, now add a tuft of synthetic hair, lovingly attached to a whisper-thin mesh base, finished with the tiniest elastic straps you’ve ever seen. That’s the Faux Hair Micro String Thong. According to Skims, it’s available in 12 shades and textures, from light blonde and fiery red to deep brown and jet black, so you can coordinate your “carpet” however your heart desires.
It’s made from a polyamide and elastane blend (in other words: delicate, stretchy and definitely not dryer-friendly). The care instructions are simple but strict: hand wash cold, avoid bleach, no tumble dry and absolutely no ironing. Because, honestly, no one wants to melt their merkin.
Why did Skims make a thong with fake pubic hair?
Because Kim Kardashian is really good at getting people talking. Skims has built a reputation for comfort, inclusivity and occasionally chaos. After nipple bras, ultra-sheer shapewear and skin-tone bodysuits, this latest drop feels like the ultimate “why not?” moment.
It’s also tapping into a larger cultural shift: the normalization (and even celebration) of body hair. Whether it’s a commentary on beauty standards, a fashion joke gone viral, or just a way to make headlines—it’s working.
And while some see it as absurd, others argue it’s empowering. It’s a literal reclamation of body hair, or at least a synthetic version of it—marketed with a wink.
The internet’s reaction: “Is this a prank?”
Naturally, Reddit lit up like a Christmas tree. Threads on r/KUWTK and fashion subs filled up fast, with people swinging between disbelief and delight. One user wrote, “Everything about this is stupid, but $42 for a patch of fake plastic fur on a string is insanity.” Another wondered aloud, “This has got to be a joke, right? right..?”
Some couldn’t resist poking fun at the concept: “Why would you pay for fake pubic hair when you could just grow it yourself?” Meanwhile, a few brave souls admitted they were obsessed: “It’s so campy, I actually love that she’s selling merkins.”
In true internet fashion, the debate quickly turned into memes and mock product reviews, while others confessed they were adding it to their carts “just to see what it feels like.” Like it or not, the thong has officially become Skims’ most talked-about item of the year.
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What people are asking (and what we know)
Is it real pubic hair?
Yes, it’s faux hair. Skims confirms it’s all synthetic.
Can you wash it like normal underwear?
No, you can’t just toss it in the washing machine unless you’re ready to destroy a $42 art piece. The brand’s site reminds you to hand wash cold with like colors and never tumble dry, iron or dry clean.
Can you return it if you regret your purchase (or your life choices)?
Returns? Totally possible, within 30 days, as long as it’s unworn and still has its tags. (Please, for everyone’s sake.)
Why are there 12 shades and textures?
The 12 shades and textures are Skims’ nod to its famously inclusive color range.
Is anyone actually buying this?
And despite the skepticism, it’s selling out fast. Several shades are already marked as “waitlist only,” proving that outrage clicks can still translate into sales.