New Report: This Is The World’s Top Coffee Capital For Instagram Lovers
Discover the 10 best cities for coffee lovers in 2025—ranked by affordability, café density and Instagram buzz. See why this popular city leads the pack.
Photo Credit: Jason Villanueva
If your travel plans don’t feel complete until you’ve snapped the perfect #coffee shot for your feed, you’re part of a global movement that treats the café as both a canvas and a destination. With more than 150 million posts tagged #coffee on Instagram, the humble cup has evolved into a passport stamp of its own—proof that you’ve sipped, savoured and shared the local brew.
A new study by Heepsy set out to uncover the ultimate playgrounds for coffee-obsessed content creators, analysing 70 major cities, from Amsterdam and London to Paris and more, on three fronts:
Affordability of 10 popular coffee styles (40 % weight)
Instagram engagement via city-specific coffee hashtags (30 % weight)
Café density—how many spots you can actually visit (30 % weight)
The result? A data-driven ranking of the Top 10 Coffee Capitals for Instagram Lovers. Below, we break down the winners, what makes them unique and why each destination could be the backdrop for your next caffeine-fuelled photo story.
1. London, United Kingdom — Coffee Culture Score: 100/100
Cafés: 3,544 (highest overall)
Median price: $3.40 (priciest in the Top 10)
Hashtags: 584,600
From Shoreditch micro-roasters to Notting Hill brunch spots, London pairs variety with vibe. Despite premium prices, its unmatched café count gives creators endless neighbourhood aesthetics—industrial lofts, Victorian facades and garden patios alike—for that perfect flat-white flat-lay.
2. Melbourne, Australia — 99/100
Cafés: 780
Median price: $2.90
Hashtags: 1,125,500 (most tagged city worldwide)
Melbourne’s coffee culture borders on religion. Baristas compete in latte-art throw-downs, and specialty roasters line streets like Chapel and Degraves. Expect seasonal filter brews, oat-milk everything and photogenic neon signage that practically begs for a reels transition.
3. São Paulo, Brazil — 97/100
Cafés: 1,288
Median price: $1.40
Hashtags: 342,000
Brazil may grow the beans, but São Paulo proves it can brew them too—at wallet-friendly prices. Vibrant street-art backdrops meet third-wave espresso bars, giving content creators colourful compositions and a caffeine kick that costs less than a bottled water back home.
4. Rome, Italy — 96/100
Cafés: 1,135
Median price: $1.40
Hashtags: 469,200
Order your espresso al banco (standing at the bar) for the authentic Roman rhythm—sip, snap and stride into ancient streets. Affordable prices mean you can sample multiple cafés a day without blowing the travel budget.
Photo Credit: Marta Dzedyshko
5. Istanbul, Turkey — 94/100
Cafés: 1,088
Median price: $1.50
Hashtags: 543,100
Where East meets West, Turkish coffee meets latte art. Ornate copper pots, mosaic-tiled courtyards and panoramic Bosphorus views turn every pour into a postcard.
6. Sydney, Australia — 93/100
Cafés: 966
Median price: $2.80
Hashtags: 455,000
Beachside brews and sky-high prices? Yes—but also sun-drenched interiors, minimalist ceramics and latte-art leaves as precise as a surf break at Bondi.
7. Budapest, Hungary — 91/100
Cafés: 708
Median price: $1.50
Hashtags: 333,200
Photo Credit: Chevanon Photography
Ruin-bar chic extends to Budapest’s cafés, where exposed brick and vintage furnishings create moody backdrops. Try a melange under Art-Nouveau vaulted ceilings for content that feels straight out of a Wes Anderson set.
8. Rio de Janeiro, Brazil — 90/100
Cafés: 650
Median price: $1.40
Hashtags: 156,000
Low hashtag count? Opportunity for you to stand out. Capture caipirinha-coloured sunsets with a frothy pingado in hand and help boost Rio’s coffee-gram cred.
9. Florence, Italy — 88/100
Cafés: 327 (fewest in Top 10)
Median price: $1.30
Hashtags: 201,400
What Florence lacks in quantity, it makes up for in Renaissance-era ambience. Think espresso shots framed by terracotta rooftops and cobblestone streets—museum-worthy composition with every sip.
10. Milan, Italy — 87/100
Cafés: 750
Median price: $1.70
Hashtags: 300,400
Milan blends fashion and caffeine: sleek marble counters, avant-garde latte glassware and baristas dressed sharper than runway models. Your feed will thank you.